International Press Telecommunications Council
IPTC
The global standards body of the news media, providing the technical foundation for the news ecosystem.
The International Press Telecommunications Council (IPTC) is a consortium of the world's major news agencies, news providers, and news industry vendors that serves as the global standards body for news media. Based in London, IPTC develops and maintains widely adopted standards for news exchange and metadata, including the IPTC Photo Metadata standard (embedded in JPEG/TIFF files worldwide), NewsML-G2 for structured news content, and the IPTC Media Topics taxonomy for subject classification of news.
Standards (4)
IPTC NewsCodes
Multilingual controlled vocabularies for classifying news content by subject, genre, and role.

IPTC Photo Metadata Standard
(IPTC PMD)The industry standard for embedding creator, rights, and descriptive metadata in digital photos.

NewsML-G2
(NewsML-G2)The news industry's XML format for exchanging text, images, video, events, and sports data.

rNews
Embeds structured news metadata in HTML so search engines can understand journalism.
